The “Best Practices in Workplace Giving” webinar on June 20, 2017, discussed the challenges and opportunities businesses often face as they work to align their philanthropic goals with their corporate objectives. Hosted by the Center for Disaster Philanthropy with support from the UPS Foundation, the webinar was moderated by CDP President and CEO Bob Ottenhoff, and included speakers Nicole McKinney, Global Impact Senior Director of Campaign Engagement and Jim Starr, America’s Charities President and CEO.
Watch the webinar recording and review key takeaways and resources below to learn more.
Key takeaways and resources:
- About 1 in 2 employees volunteer time and donate money through the workplace.
- For a majority of employees, it is very important to have the ability to choose a nonprofit or cause.
- High donor expectations for impact reports can present a challenge to nonprofits who struggle to communicate results.
- Key strategies for a successful workplace giving programs include providing authentic leadership, inviting employees to co-create programs, and making participation easy and fun.
- Though there are several variables that impact success – matching gifts, incentives, company size and type – a strong giving program should strive for 30 percent participation rate.
- America’s Charities Snapshot 2017 Survey: Employee Opinions on Giving
- Global Impact Campaign Resources