When disaster strikes, artists are often the first to respond—through donations, concerts and promotions, and by using their cache to secure media coverage.

San Francisco-based company Air Traffic Control (ATC) helps connect musicians, comedians and other artists to philanthropic issues close to their hearts. With an increase in disaster-related gifts being made by artists and their fans, ATC will launch a new fund “When Disaster Strikes,” to be managed by the Center for Disaster Philanthropy (CDP).

“We co-created the ‘When Disaster Strikes Fund’ with CDP to make it easier and more impactful for our artists to track, amplify and fund long-term recovery and rebuilding efforts in the wake of catastrophic disasters,” Potts added.

Marketing_Logos_ATC_New LogoATC will handle all aspects of raising dollars for the When Disaster Strikes Fund, and will turn to CDP for advice on where it can best make an impact. CDP will handle all due diligence and make granting recommendations to ATC.

“Quite often artists want to help, and they have the means to help in a significant way. As more people begin to understand that disaster recovery takes months and years, they are looking for opportunities beyond funding immediate relief in an effort to make a longer-term impact with their philanthropic dollars. This partnership between ATC and CDP has real potential for transforming disaster philanthropy,” said Robert G. Ottenhoff, President and CEO, Center for Disaster Philanthropy.

Air Traffic Control (ATC) provides strategy and support to cultural leaders so they can play an effective and vital role in the promotion of social justice. In 2004, musicians and their managers established ATC as a trusted team of leaders with proven tools and resources that help musicians create more effective collaborations with each other and with social and environmental justice movements. In 2012, ATC began expanding its reach and has now built a vast network that includes musicians, comedians and other artists. As a result, ATC has become artists’ air traffic control—one that develops capacity, efficiency, and coordination to produce stronger and more creative change partnerships. For info: www.atctower.net