As the Center for Disaster Philanthropy’s senior director of marketing and communications, Yna overseas the design, planning and implementation of CDP’s marketing, public relations and communications strategies that strengthen CDP’s brand, tell inspiring stories of impact and deliver expert resources to donors and community partners.
She has been practicing strategic communications in pursuit of transformative positive change in our communities and the world for more than 15 years. As a former communications consultant, her clients included the Philanthropic Initiative for Racial Equity, a project of Tides that provides grantmakers with tools and resources to overcome institutional and structural racism in communities through capacity building, education and convening; and Allied Media Project’s Critical Minded Initiative, which supports critics of color to inform cultural and political discourse in the U.S.
Yna led the growth of the National Committee for Responsive Philanthropy’s communications and marketing program for more than 13 years, most recently as its former senior director of communications.
Prior to NCRP, a research and advocacy organization that amplifies the voices of nonprofits and underrepresented communities, Yna worked at several other nonprofits in communications, programs and research capacities including the Henry L. Stimson Center, an international security think tank, START International, which promotes science capacity development that advances knowledge and action on critical sustainability issues, and the Philippines’ Department of Foreign Affairs.
Yna grew up in the Philippines where she witnessed the immediate devastation and long-term impacts of the 7.7 magnitude earthquake that hit Luzon in 1990 and Mt. Pinatubo’s eruption the following year on surrounding communities and beyond, as well as annual typhoons and flooding.
Her articles have appeared on Nonprofit Quarterly.
Yna has a bachelor’s degree in social sciences from the Ateneo de Manila University and a Master of Arts degree in technology and public policy from the University of Denver. She is a member of the Public Relations Society of America.